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Google CMO Academy 2011

Why You'll Be A Better Marketer If You Can Name The Cows: Meta-knowledge, Confidence, And Calibration

I have set up this page for my session in the the Google CMO Academy held at INSEAD, Singapore in August, 18, 2011. I will gladly share with you all of my materials, and hope that you can find a way to share the course content with your colleagues back at work.

As I will say again and again: The best way to change the way you think about your decisions is to change the way you speak about them. Further, you'll do even better if you can get those around you to speak our same decision making language. I hope you can use these materials to help acquaint your colleagues with our concepts.   

We only covered a slice of possible material in our session. For the MBAs I teach, I have put together course notes that cover the things we went over today as well as much more. The most recent version is accessible here: Neil's Decision Making Notes from the Underground. The word lists that I read out, as well as other useful things, are in the document. (If you do use the word lists on friends, be sure not to read out the "target" word!)

Please contact me, if there's something else you'd like me to post.

Feel free to add me on LinkedIn and join the Cinnamon Roll Appreciation Page on Facebook set up by INSEAD MBAs for material related to my courses.

There is also an iPhone app for Naming Cows when you see them. If interested, please download it and give it a try. My programmer is working on an update now, which will be available soon.

"Doubt is not a pleasant condition, but certainty is absurd." - Voltaire

Some Background

Why do Chief Marketing Officers have a short shelf life? (forbes.com)

Session Slides

If I succeeded today, then you should be able to watch these 1 minute long -- silent -- movie versions of my slides and remember a lot. Again, my hope is that you'll remember the material today, and also one year from now. For the latter to be the case, though, you have to keep naming the cows.

Note: When I turned the slides into videos, I lost some of the nice aesthetics. Please pardon the ugliness...




Some Other Videos

Naming the Cows

Neil B,
Aug 15, 2011, 11:59 PM
Neil B,
Aug 15, 2011, 10:11 PM
Neil B,
Aug 15, 2011, 10:10 PM